About
With 11+ years' experience at 16Personalities, I grew from volunteer
proofreader to Head of Content to Director of Strategy, Research, and
Business Operations, demonstrating growing capability and trust.
Personality research taught me the value of diverse perspectives and
ways of being, enhancing my ability to connect with internal teams and
global customers alike.
Core values: to share curiosity, kindness, and intention.
Experience
NERIS Analytics Limited / 16Personalities · Remote
Director of Strategy, Research, and Business Operations
January 2025 – June 2025
- Earned the CEO's trust, working side-by-side to define business strategy.
- Supported the content and product teams with analytics; outlined new
products and conducted cultural research to grow in new regions.
- Pricing research led to a doubling of the B2B conversion rate.
Head of Content
July 2017 – January 2025
- Shaped the content strategy: wrote, edited, and led the team to
produce high-impact content that set the bar of excellence.
- Oversaw the creation of hundreds of articles and dozens of
specialized e-books across career, personal growth, and
relationship domains.
- Integrated AI tools into the content workflow, streamlining the
balance of quality and efficiency.
- Maintained a human-centric leadership style emphasizing individual
growth and group coordination of unique skillsets; compassion and
curiosity kept morale high.
Proofreader / Editor / Writer
April 2014 – July 2017
- Began as a volunteer proofreader and grew to paid editor, then staff writer.
- Authored the headline personality type descriptions that established
the brand's authority: the core driver of organic traffic, and still
a top-performing asset a decade after publication.
Skills
- Leadership
- Communication
- Collaboration
- Company culture
- AI
- Content
- SEO
- Operations
- Project management
- Business intelligence
- Data & analytics
Education
Associate in Arts (DTA) · North Seattle College
2026
BS Psychology · Washington State University
Expected Spring 2028
Beyond work
- Psychology, especially the measurement of mindsets and behaviors
- League bowling (187 average)
- Magic: The Gathering, with friends and family
- Wire-wrapping jewelry
Recommendations
Excerpts from letters of recommendation and notes from colleagues.
Full letters available on request.
“What sets Lucas apart is his rare combination of visionary thinking
and flawless execution. […] If circumstances allowed, I would rehire him
immediately. His integrity, strategic thinking, and operational
excellence make him precisely the leader organizations need in today's
rapidly evolving content landscape.”
Ged Stikonas, CEO, NERIS Analytics Limited (16Personalities)
“Lucas' approach to leadership is highly effective at building buy-in,
maintaining morale, and coaxing out creativity. […] Lucas knew how to
draw forth my best work. […] I would consider myself lucky to work with
Lucas again and would not hesitate to hire him were I in a position to
do so.”
Kyle C., team member of ten years
“You're the key to any success that I've had here. You are the best
boss I've ever had, which is not an exaggeration in any way. Your
leadership and guidance has been, quite literally, life changing.”
Traci R.
“He is one of the kindest leaders I've worked with. […] During a
period of massive change (including the adoption of AI into our
workflows) he guided the writing team with grace and a steady,
reassuring presence. […] I would work with him again in a heartbeat.”
Carly B., persuasive writer
“Few people have the opportunity to have a supervisor who is also a
coach and a mentor - but I do when working with Lucas. […] I wouldn't be
the writer I am today without his careful guidance.”
Leeza D., writer